Becoming an early-stage founder is a journey filled with excitement and challenges. One of the crucial aspects to master in this digital age is Search Engine Optimization (SEO). In a conversation with Michael MacMillan from MacMillan Search, a seasoned digital…
Assuming you’ve chosen your keyword, you should have a balance of: Next, let’s look at Google – just like the searcher would! The 1st page results in the SERP for your keyword are your competitors. We need to figure out: SERP…
What are keywords? Google Search Console – Performance Report One of the best places to start keyword research is your Google Search Console ‘Performance’ report. Don’t feel overwhelmed. One of the simplest ways to perform Keyword Research is to look…
“Always Be Helpful”: The Crucial Mantra for Content Creation Success Emphasizing the importance of always being helpful is vital, particularly in the realm of content creation. Google, a widely used resource for assistance, efficiently connects users with the aid they…