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SEO for startups: A Comprehensive Guide for Early-Stage Founders

Becoming an early-stage founder is a journey filled with excitement and challenges. One of the crucial aspects to master in this digital age is Search Engine Optimization (SEO). In a conversation with Michael MacMillan from MacMillan Search, a seasoned digital…

  • MacMillan Search
  • October 16, 2023
  • Content Creation

SERP Analysis for Your Keyword: A Step-by-Step Guide 

Assuming you’ve chosen your keyword, you should have a balance of:  Next, let’s look at Google – just like the searcher would! The 1st page results in the SERP for your keyword are your competitors.  We need to figure out:  SERP…

  • MacMillan Search
  • April 17, 2023
  • Content Creation

Mastering Keyword Research for Your Blog: A Comprehensive Guide

What are keywords? Google Search Console – Performance Report  One of the best places to start keyword research is your Google Search Console ‘Performance’ report.  Don’t feel overwhelmed. One of the simplest ways to perform Keyword Research is to look…

  • MacMillan Search
  • April 11, 2023
  • Content Creation

“Always Be Helpful” – SEO Concepts for a Successful Blog

“Always Be Helpful”: The Crucial Mantra for Content Creation Success Emphasizing the importance of always being helpful is vital, particularly in the realm of content creation. Google, a widely used resource for assistance, efficiently connects users with the aid they…

  • MacMillan Search
  • April 11, 2023
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